The wrong number
You're scaling on first-order ROAS
Blended ROAS looks healthy until you check how many of those customers ever ordered twice.
For Shopify consumable brands
The first order gets you a customer. We get you the next ten.
Ads win the first sale, usually at a loss. The profit is in the reorder, and we build the system that goes after it.
Built onShopifyKlaviyoRechargeYotpoPostscript
Brands we've grown
Brands we've grown
- Hearth & Grain
- Nova Nutrition
- Peak Protein
- Brew & Co.
- Kindred Skin
- Pawsome
- Verdant Tea
- Daily Dose
- Solstice Supply
- Cloud Nine Coffee
- Bright Home
- Meadow & Moss
Why growth stalls
Acquisition wins the customer. Nothing wins them back.
Most consumable brands pour everything into the first order and leave the second one to chance. That's why the ad account grows and the bank account doesn't.
Default flows
Klaviyo is running on the defaults
A welcome series, an abandoned cart, and the same newsletter to everyone. Nothing timed to when people actually run out.
Discount dependency
Promo codes are doing the retention work
Every reorder ships with a code. Customers learn to wait for the next one, and the margin goes with them.
What we build
The Repeat Revenue Engine.
Six connected levers. One number we manage to: profit per customer.
01
List capture
Most visitors leave without buying. Capture the email and phone first, so the next touch is free.
- Exit and timed popups tuned to traffic source, not one popup for everyone
- Phone capture at checkout, before the order is placed
- Footer and post-purchase capture so no page is a dead end
02
Email and SMS flows
Owned channels cost nothing per send. We use them to bring customers back instead of paying for them again.
- Welcome, browse, and cart flows that change based on what someone looked at
- Replenishment reminders timed to the product's real usage cycle
- Separate tracks for first-time buyers, repeat buyers, and subscribers
03
Inbox deliverability
If the email lands in spam, every other lever stops working. Inbox placement is a weekly job, not a one-time setup.
- Weekly placement checks across Gmail, Apple Mail, and Outlook
- Sunset rules that stop mailing people who never open
- SPF, DKIM, and DMARC set up and monitored on a dedicated sending domain
04
Subscription growth
A subscriber orders on a schedule. The more you have, the more predictable next month gets.
- Subscribe-and-save offers pushed in flows, campaigns, and retargeting
- A cancellation flow that saves subscribers before they leave
- Subscriber-only pricing so one-time promos never undercut the subscription
05
Loyalty program
Reward the behaviors that build repeat revenue: reviews, reorders, photos, and referrals.
- Points that unlock free product, early access, and exclusive drops
- Higher rewards for photo and video reviews than for text
- Loyalty, reviews, and Klaviyo wired together so it runs without manual work
06
Referral engine
Your best customers will bring their friends. Make it a two-tap job and reward both sides.
- Referral offers shown only to customers who've reordered
- Matching rewards for the referrer and the friend
- Rewards issued automatically the moment the friend's order ships
Results
Subscription orders per month
Sample dataLast yearThis year
Monthly subscription orders for one consumable brand, this year versus last, after the Repeat Revenue Engine went live.
How we work
Live in 14 days, not 2 months.
- Days 1 to 14
Foundation live
We audit your store before you sign, so there's no discovery phase to sit through. By day 14 your sending domain is fixed, deliverability is climbing, and the core flows are live and earning.
- Days 15 to 30
Full engine
Subscription, loyalty, referral, and segmentation go live and get wired together. Six levers, one system, one dashboard.
- Month 2 and on
Compound
We test offers, timing, and incentives every week. Profit per customer climbs with each reorder cycle, and the ad budget finally has something to land on.
In their words
What founders say after 90 days.
“Repeat purchase rate went from 18% to 31% in one quarter. We didn't change the product or the ads. We changed what happened after the first order.”
“They found our emails were landing in spam for half of Gmail. Fixed in week one. That alone paid for the year.”
“Subscribers doubled and churn dropped. For the first time we know what next month looks like.”
“It's rare to find a team that understands how Klaviyo, Recharge, and loyalty fit together. These guys do.”
“We stopped running sitewide sales. Revenue went up anyway.”
Ready to turn buyers into repeat customers?
Book a free 30-minute retention audit. We'll show you exactly where repeat revenue is leaking and what to fix first.
The right fit if you:
- Run an established Shopify store with steady traffic
- Sell products people use up and buy again: food, drinks, supplements, skincare, pet, home
- Have an email list, even if it's mostly collecting dust
- Want repeat purchase rate and subscriber count to be the numbers you grow
- Are done funding growth with deeper discounts
FAQ
Questions we get before every engagement.
Shopify brands selling consumable products: things people run out of and buy again. Food and drink, supplements, skincare, pet, and household. Most are past product-market fit and have real order volume to work with.
No. The engine works on the customers you already have. If you are running ads, retention is what makes them profitable, because every new customer becomes worth more.
Most agencies sell channels: ads, email, or design. We manage one number, profit per customer, and build the six levers that move it. Everything is connected, and everything is measured on reorders, not opens and clicks.
We audit your store before you sign, so the first two weeks are building, not discovery. Sending domain and deliverability first, then core flows, then subscription, loyalty, and referral. You're live inside 14 days.
No. We work month to month. You stay because the reorders keep coming, not because a contract says so.
Still have questions?
Book a call